Know exactly what you need to do to grow your business, use technology effectively and adapt to market changes
Develop the capabilities you need to achieve your goals faster
We work with companies where a lack of resources is a challenge, from micro up to $100m in revenue. You need to get creative with the resources you have, be that time, money or people. We help you maximise the resources you have by getting focused and strategic.
We’re not consultants per se, although we have the smarts, rather we turn the business leaders into the experts.
And we’re not a business school, even though you’ll feel like you’ve been through one, because we focus on leveling up what you already know and do with in the moment micro education and training designed specifically for small to medium sized businesses
And we’re not traditional business coaches and mentors, in that we mentor you to action what you learn immediately in your business for fast results and connect you with our extensive network
And we work with you, to gain more resources: more time and more money.
We help you move closer to realising the purpose of your business by developing co-designed strategies and teaching you how to use tools that help achieve results with the resources you have.
What we do to help you grow your business
Business Diagnostic
You are serious about growth but have never had the chance to properly review your business to identify opportunities to improve or innovate because you spend so much time working in the business. You just need to know where to start. Our diagnistic can help. A low cost, low time commitment service that pinpoints exactly what you can do to grow your business. You can decide what to do from there.
Custom training & support
You may need help in a specific area (e.g., strategy, digital, new product development or creative) and do not want to hire; haven’t had a great experience with agencies and lack the time to do it yourself. You may just need something set up so you can get on with growing the business. We’ll combine capability building training and our in-house support services to get you there faster.
Programs
You want to increase your capability but want to make sure you get the most from your investment in time and money. You have taken some education and training before, but had various degrees of success. Our programs are aimed at helping you adopt what you learn for maximum return on investment. They are designed to fit into your busy schedules and can be done in as little as one hour a week. Designed by SMEs for SMEs.
Benefits of working with 25eight
Get creative with the resources you have for transformational results
Business Growth consultants, educators, mentors & creative & digital specialists
Ensures power & control is left with the business
Designed specifically for time-poor Startups & SMEs
Core areas in education, mentoring & support
Strategy
Rowing harder doesn’t help if you’re going in the wrong direction. This is one of the most important areas to get right and one where new practices and tools can help you navigate the changing markets around you. We are influenced by strategic foresign, design thinking, human centred design, blue ocean strategy and lean startups to help you become an innovative leader of the future
Growth
If you don’t have customers, you don’t have a business. As the role of sales and marketing has changed over the years and the prominence and importance of the customer experience grown, our education and mentoring ensures you connect with your customers with the best message on the right channel at the optimal time.
Digital
If you’re not online, does your business even exist? That’s the current sentiment of consumers. technology can be a powerful enabler in your business but, regardless of your confidence with digital, it is often overwhelming to navigate the right choices for you, your business and your customers. Our training helps you digital transform for better customer experiences and greater efficiency.
Innovation
Innovation is vital for Australia’s future and SMEs face significant challenges in accessing services and the support they need to adapt (especially when so much is changing around them and doing so at speed). Imagine feeling like Tesla with your own innovation department focused on identifying how you can improve your business based on your customers need. We can help you do that.
How we helped Standard Ledger
The Challenge
Standard Ledger is an accounting firm embracing virtual and doing things differently, serving startups and high-growth SMEs. They had huge ambitions to expand their markets domestically and internationally. They needed a growth strategy and guidance to implement it. Over time, as their team grew, they needed support to ensure their systems and processes and how best to utilise the tech they invested in for each team didn’t compromise on the customer experience and their growth ambitions.
The Solution
Standard Ledger were one of the founding participants of our Startup Marketing Program, a year-long strategy and capability-building program that included mentoring and accountability. At the end of the year, they had a detailed growth strategy, however, still felt that they lacked the internal skills to fully implement it. Standard Ledger is the reason that the 1:1 service began as we worked with them in 90-day periods to support the implementation of their strategy. The strategy was working and the team and offices growing. so we then started to focus on the systems that supported them so they could effectively scale. We assessed their tech stack and prioritised a strategy that included the tech they invested in alongside training the team to use it efficiently. Over the course of the three years (and counting), we have helped in three key areas:
Creating a growth strategy
Developed a clear unique value proposition
Identified target customers
Refined Brand
Built out a content strategy
Identified creative channels to market
Developed a customer experience strategy
Identified employee communications
Identified partnerships
Created key measurements to track
Revising the business model
Mapped the sales funnel, CTR and conversions to find gaps and inefficiencies to be addressed
Updated the entire sales process - implemented new nurture emails, workflows, feedback forms, checklists, automation and more, and met with the team to execute
Created internal reporting dashboards and work with the team to execute regular reporting cycles
Re-designing customer experiences
Marketing messaging, landing page design and support for campaigns throughout the year
Revamping high-traffic website pages for a smoother customer experience
Reinventing business processes
Created various supporting documentation on how the system works for each team and trained them in their specialist areas
Cleansed the HubSpot system and made optimisations based on how SL use the tool
Deep tool analysis - List, Form, Workflow and Property review, feedback and updates to logic to improve efficiencies
Ensured the tech stack was in working order - connected integrations, accounts, pixels, analytics and other various tools
The Outcome
Standard Ledger has expanded their operations domestically and is now looking to scale internationally in 2022. Having grown their team and client base, their are smashing the goals they set.
After working closely with Standard Ledger’s whole team, the understanding they had built of their tools and how to use them increased tenfold. They had a sales strategy that they could use immediately and build on in the future, which integrated seamlessly with the tool they invested in. They are better connected with their customers and have the ability to address feedback and support on a daily basis. Reference and support documents that were created were unique to their business processes and can be used by current and future employees.
Most importantly Standard Ledger got time back and built confidence in their tech stack. Knowing exactly what to do with a tool and having the support gave them the internal capability and confidence to navigate through difficult market conditions and continue to grow their business.
Start with your pitch
Messaging is the most important element of your business strategy, if people can’t understand what value to provide and why they should choose you, things will plateau fast. Developing a great business pitch and value proposition is one of the simplest strategies to get maximum returns from the efforts you put in.
Learn more about 25eight’s reknowned Pitch Training Program and take your business to the next level today.
