Defence Business Accelerator

Maximising your opportunities for growth within the defence industry through a highly-personalised training and support program that includes a final pitch event to Primes and Industry experts.

Taking expressions of interest for 2024.

Fully funded for ADA-Vic Members only

Get 1:1 support to develop a strategic approach to growth activities before pitching your business to Industry experts (including Primes)

In partnership with 25eight, the Australian Defence Alliance Victoria (ADA - Vic) has developed the Defence Business Accelerator to help business leaders fully prepare for growth within the Defence Industry. This program is fully funded for ADA-Vic Members that are committed to growing their business in defence in the next 12 months.

Having helped hundreds of Australian businesses increase their capabilities, develop winning business pitches and maximise their opportunities at trade events specific to the defence industry, 25eight combines micro education that fits in with busy schedules with real training and support from industry experts to help you stand out in the market and reach your growth goals.

Leave a lasting impression on prospects & partners

The Defence Business Accelerator ensures you can effectively demonstrate the value of your offerings in any situation, whether pitching to prospects, partners or through your marketing activities.

After completing the program, you will:

  • Effectively pitch your business in various scenarios and platforms

  • Reinforce your messaging through collateral and Quad Charts

  • Implement a proactive strategy to maximise your opportunities at trade events

  • Pitch your business in front of Industry (including Primes)

  • Build brand awareness for your business in the Defence industry.

Whilst the program is specifically tailored to help you succeed in the Defence industry, what you learn can be applied to help your business thrive in all situations.

How it works

Level up your capabilities with guidance and support

The Defence Business Accelerator is built for time-poor business leaders and highly personalised to your situation. On commencement, you will complete an alignment quiz that helps to identify what you already know and do, so that the program can be tailored to you. You don’t learn what you already know as we aim to ‘level-up’ your capabilities This saves you time and ensures you are optimising what it is you are already excelling at.

Complete a series of micro activities designed to fit in with your busy schedule and then receive support to optimise your approach and outputs before spending 1:1 time with an industry expert that will help you tailor and refine what you do to get you the maximum results.

Who this training is for

Business Owners/Executives

No one knows your business like you and whilst you also may have the least amount of time to invest in education and training, you set to gain the most. Our training will help you to:

  • Refine/define the focus of the business for you and your staff

  • Identify your true differentiators, what makes you different to your competition from your customers point of view so you (and your staff) can communicate the unique value of your business

  • Refine/define your optimal target audience, how to market to them and how you can expand your market

  • Build your strategic agility to deal with market changes and make swift decisions for business success

Business Development/Sales

You’re driven to find and secure new clients for the business and have most likely a lot of experience in your industry. Just like a seasoned carpenter continues to sharpen his tools, our education and training will help you to:

  • Spend less time feeling like you’re selling and more like you’re showing (your product/service in action because the client is already interested)

  • Have a clear understanding of who your primary targets are based on their highest need for your solution and highest value

  • Use a structure to tailor your pitches and presentations for any audience and any situation so that it always resonates with them and they are compelled to take action

  • Build your own strategic agility, reputation and professionalism within your industry

Marketing/Proposal Development

You need the activities you work on to have impact to ensure they get the required return on investment. Whether that is collateral, your digital presence, your investment in trade events or client proposals, our training will help you:

  • Develop a clear and succinct unique value proposition that can be adapted for different sales and marketing messages

  • Get super targeted on what to create for different platforms and experiences to get the most conversions

  • Build the reputation of the business across all customer touchpoints

  • Ensure you have optimised every opportunity to win clients over

Key benefits of the Program

  • Winning pitch

    Use frameworks developed by 25eight and influenced by startup methodology to develop the structure to effectively tell your story. This customer-centred approach changes your pitch from being capability-focused to solutions-focused and makes your business memorable.

  • Adapt for Defence

    Understand the nuances and adaptations you need to help you succeed with organisations in the Defence industry. Understand how to tailor your approach. Get tips specific to trading with foreign military, Primes and potential partners at Defence export events.

  • Stand out from the competition

    Pinpoint the differentiators that set your business apart from everyone else on the market. Develop your unique value proposition and trade event strategy to make it easy for your prospects to choose you over the competition.

  • Quad Charts

    A fundamental component of the business development cycle in the Defence industry, understand what makes a great Quad chart and how you can use this as an opportunity to further communicate your business’ value and capabilities.

  • Build Awareness

    Build more awareness for your business in the Defence industry, with a unique event at the end of each running cohort. Each participant has the opportunity to attend and pitch their business in front of a select panel of Industry and Primes.

  • Opportunity to excel

    We have worked with many leaders with extensive experience in the Defence industry who have indicated how valuable the program has been for them to refine their strategy for modern times and had incredible impact to their business because of it.

Submit your Expression of Interest (EOI)

This program is only open to ADA-Vic members that are committed to growing their business in the defence industry.

“I’ve left with something tangible as well as a sense that I can do better business with the Defence industry.”

Participant, Cohort 9