Brand Tips for Startups and Business Owners
Brand is about visual and verbal communication, it's about looking good and sounding authentic in a consistent way. It's important to think about brand across all touchpoints in your business.
Messaging and Content Tips for Startups and Business Owners
A Unique Value Proposition helps communicate what it is that you do for someone and how it makes their situation better - but do you have your customers in mind when talking about yours? How can we enable customers to talk about our business? How do we get them to purchase from us again?
What makes a great marketing strategy?
A strategy is a clear articulation of how you will approach achieving your objectives and it should be SMART. The essence of a strategy involves identifying what obstacles might exist to realising your objectives and mapping out a plan to overcome them.
UX and CX: What’s the difference?
Customer experience (CX) and user experience (UX) are two different concepts - we cannot stress enough the importance of them working together to contribute to a business’s success. Understand the difference and tailor your strategy accordingly.
UVP Before MVP
Developing your unique value proposition (UVP) means fully understanding your market, business and competitors. Doing this before refining your minimum viable product (MVP) will save you time and money in the long term.
Brand; What People Say About You When You Leave The Room
What do people say about you when you leave the room? How can you ensure that what is said about your brand is in line with what you want people to think of you? As emotional creatures, we pay particular attention to our connections and communications with other people.