Located in the heart of Melbourne’s Northcote, Carters Bar is a modern, friendly venue renowned for its live music and great atmosphere. To stand out in the very competitive pub/bar market, they approach us for help to develop a distinctive modern brand.
Working with the owners we identified music as key offering to their clientele. We rebranded the visual and verbal identity around this. We also developed the venue environment to match the new brand, including a modern look for the main bar and courtyard. The website was updated with a “What’s on at Carters” section to promote bands and artists and we implemented a social media strategy to promote the new brand.
The rebrand of Carters Bar has resulted in an increase in functions and in the number of attendees at events. General footfall through the bar has also increased.
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