The Blast Factory is a family business and one of Victoria’s leading blast cleaning specialists. Despite this, not enough people knew about them. Partly, this was because it was difficult to explain what their services actually are and partly it was due to a dated image – their brand mark was drawn in pencil by one of the owners 30 years ago!
We created a modern and dynamic brand that would make an impact from signage to a website. We also focused on demystifying the industry through the use of simple language and informational videos. A range of printed material visually explained the essence of The Blast Factory business – making rusty materials look brand new and shiny again. We also set up the SEO, social media presence and sponsorship opportunities.
We think a 100% increase in sales in one year speaks for itself! Brand awareness and reputation increased through having a physical presence in print and online. Search rankings improved to first page results in Google searches and The Blast Factory is now receiving daily enquiries through the website.
Discovery Session. Research. Strategy. Corporate Branding. Creative Services. Website Content. Social media. Search Engine Optimisation. PR.