EB Transport offers a complete logistics solution to clients. However, many customers just saw them as an Air and Sea freight carrier. Our job at Marketing Entourage was to rebrand the company, positioning them as a full service logistics provider.
After a full marketing review we created a brand that communicated the message about EB Transport’s full service to new and existing customers. A consistent look across all customer communications clearly illustrated EB Transport’s capabilities across freight movements, warehousing and transport related solutions.
Whilst it’s early days, we’re seeing positive results. EB Transport’s customers have been interested in discovering the full extent of their services. The new brand positioning has given EB Transport more flexibility and created more opportunities for them kick goals as a preferred logistics provider.
2019 update: EB Transport were able to realise sustainable growth which saw them being acquired by Direct Couriers to build a national presence. Here's what Wayne Butler, CEO of EB Transport, had to say about working with Marketing Entourage to realise results for his business.
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