The Australian Trade and Investment Commission - Austrade - contributes to Australia's economic prosperity by helping Australian businesses, education institutions, tourism operators, governments and citizens. Part of their role is to help connect export-ready Australian business to overseas opportunities and work with them to achieve commercial outcomes. Their Landing Pads program provides a cost effective option to land and expand into major global innovation hubs around the world. Five Landing Pads have been established in San Francisco, Tel Aviv, Shanghai, Berlin and Singapore.
The Austrade team wanted to ensure that the participating businesses had the best chance of success so approached Marketing Entourage to develop an education program that helped founders refine their unique value proposition, commercial messages and pitch presentations.
Marketing Entourage set to work to create a program that was tailored to the needs of the nationally participating businesses in the five weeks pre-departure to their respective Landing Pad.
Because participants were located in diverse locations across the nation, the delivery of the program was digital in nature (with Melbourne based businesses able to attend sessions in person). For each of the five weeks participants were able to access a module of online learning that took them through the frameworks that we use to help develop their messaging and strategy. Following that weeks lesson, we organised a check-in session (digital & in person) to ensure that participants were able to complete the frameworks, were able to get ideas from us and had all of their questions answered.
Participants also had access to a Slack channel and through the regular check-ins also built a community of founders in the same situation who were able to support each other.
100% of participants responded that they felt better prepared for their 90 day Landing Pad residency having participated in the program and 90% responded that they were very confident about their market entry while in the Landing Pad.