Marketing is no longer nice to have, but an important part of your business strategy.

The old way of business put customer understanding last; developing a product or service and then considering the target customer. In our modern world, and in order to connect with customers more deeply, it is the other way around. Businesses that put their customers at the heart of what they do are well ahead of their competition. Marketing is the most powerful tool to do just that; understand your customer.

Like a game of chess, you must think first before you move.

At Marketing Entourage we believe that marketing, and business, should be human centred.  By putting your customers at the heart of what you do and ensuring you are providing value in all stages of their interactions with you, you will develop longer lasting relationships and customers will be delighted to recommend you.  

We focus on combining the needs of the customer with the needs of the business and help you develop objectives that will help you reach your goals faster and more efficiently through human centred marketing.  

We have developed a unique methodology that combines Design Thinking, Strategic Foresight, Behavioural Science with Lean and Agile methodologies.  We help you clearly define or refine your vision (who you are, your purpose and where your are headed), we identify your unique value proposition (what makes you different from the rest), and your target customers (the people who will become your evangelists).  We then develop an innovative plan and agile roadmap to help you look good, sound great, and reach and interact with your customers whilst delievering great customer experiences.  

In the long term, this saves you valuable time and money and will drive business success. Because marketing isn't static, we constantly need to test and refine our engagements with them to understand them and to understand what they value, this is why Agile Marketing works so well.  

We can fully support you through the implementation of the identified tactics with our passionate creative and digital teams, who focus on consistently delivering value to your ideal customers and to you.  We don’t just tell you either, we teach you how to and give full transparency on what we are doing and how you you can align your whole business to engage with your customers.  The benefits to this, total transformation and business growth.

This is our uniqueness and our promise to you.

Chess Game
Think = Clarity

Think = Clarity

Research and insights inform the collaborative co-design of the strategy

Plan = Structure

Plan = Structure

Development of an innovative plan and roadmap of all tasks

Create = Results

Create = Results

Supporting you to implement the plan through our creative services or providing guidance to your own team

Vision & Purpose

Vision & Purpose

Understand who you are, what you value, and where you want to be

Market Awareness & Target Customers

Market Awareness & Target Customers

Get clear on your unique value proposition and who will be your evangelists

Brand Personality

Brand Personality

Know how you communicate, visually and verbally

Strategic Differentation

Strategic Differentation

Position yourself so that you stand out in your market

Customer Experiences

Customer Experiences

Connect with your customers to make them keep coming back for more

Connection to the Best

Connection to the Best

Get connected with the best team to implement your strategy