The Startup Marketing Program

In 2018, Marketing Entourage were appointed by LaunchVic to deliver The Startup Marketing Program to eligible startups in the state of Victoria. Due to the immense interest and success of the Program, Marketing Entourage will be running The Startup Marketing Program 2.0 in 2019. Please register your interest below for updates.

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About the Program

The Marketing Startup Program equips startup founders and small business owners with the necessary knowledge, skills and tools that can be practically applied to their business. We take you through the frameworks that we apply to our clients in order to drive success and grow their businesses, so that you then have everything you need to move forward and do it all for yourself! 

This course is suitable for startup founders and small-to-medium business owners. Participants need a business that they can apply what they learn to as we move through the course content - this course isn't just theory but it's hands on with valuable outcomes throughout.

The course covers a range of marketing concepts and results in participants having a clear understanding of their business, its customers and competitors, as well as how to implement tactics to achieve your business results. Topics included in the course were:

  • Vision & Mission Statements
  • Unique Value Proposition
  • Market Position & Competitor Analysis
  • Target Customers
  • Channels to Market
  • Branding & Messaging
  • Holistic Customer Experience
  • KPIs, Data and Measurement

We ensure all startups walk away with a solid strategy and an action plan to implement it, as well as the confidence and clarity to do so.

The 2018 Program was a free education program for eligible Victorian startups (proudly supported by LaunchVic) as a pilot program. Only 100 places were available and over 500 people registered their interest. We had an extremely passionate group complete the program last year and we received overwhelmingly positive feedback. What constructive feedback we did receive has been used to create an even better, more refined offering, which we plan to run this year!

We are currently finalising details of the upcoming 2019 Program. If you would like to be the first to know once we open the program and announce the details - please register your details on the form above.


Register Your Interest