Navigating 'Covid Normal' Online Summit

Part 2 of the Hume City Council Online Modern Business Program dedicated to local business resilience and optimism

Wednesday 21st October 2020 - 10am - 4pm 

This uncertain and challenging time has forced businesses to reevaluate, innovate, adjust and become resilient. This online summit is a forum for the Hume local business community to come together to share experiences, learn together and be inspired to keep moving forward as we navigate the path into what will become Covid normal.

With a focus on the business disruption of Covid and looking forward into the future, start-up or small to medium business owners in the Hume region will learn about:

  • Relatable local business stories with a focus on customer experience and financial insights
  • How to lead in a way that ensures a positive legacy through challenging times
  • A key business model being used to guide over 200 hospitality businesses through Covid 19
  • Inspiration and tools for supporting good mental health in and out of the office
  • Hume City Council and the initiatives in action and support available
  • Applying the day's learning to support the pathway forward to 'Covid normal'

Attendees can also join in industry specific virtual networking sessions alongside specialists in:

  • Hospitality/tourism
  • Advanced manufacturing
  • Food manufacturing
  • Startups/Entrepreneurs
  • Advanced technology and innovation
  • Retail and home based business


Hume intro editedHB


Speakers include:

Sally Williams, Sustainable Sally, Former Brand Power

Dr Kirstin Ferguson, Deputy Chair at the ABC, businesswoman, Forbes contributor, writer, former Air Force Officer and lawyer. 

Shaun Hutchinson, Ops Manager, URBNSURF

Tim Kummerfeld and Brad Cooke, from Foodie Coaches

Erika Hughes, Commercial Director, Integra Systems


Full agenda

10:00am Official welcome 

10:10am - Impacts & trends of Covid19 on Hume City Council local economy - Rob Hall

10:30am - Bold leadership in the age of Covid19 and beyond - Dr Kirsten Ferguson

11.30am - Hume local business stories: The importance of customer experiences - Shaun Hutchinson & Erika Hughes

12:00pm - Protect. Pivot. Promote: The business model guiding hospitality owners through Covid19 - Tim Kummerfeld & Brad Cooke

12:30pm - Virtual lunch networking with industry leaders

1:15pm - Your mindset workshop - Chelsea Pottenger

2:15pm - Panel discussion - Bringing it all together: Navigating Covid normal

2:45pm - Hume local business stories: Financial insights

3:15pm - Hume City Council - How we are here to help

3:30pm - 4:00pm - Virtual networking

Register for the full agenda, descriptions and outline of prizes available on the day.




Register for the Online Summit