Marketing Entourage Transforms
Change is inevitable, growth is intentional
Business environments have been changing at an accelerated pace and more so now during what is an unprecedented time for the whole world. As a business we have continued to evolve to match our capabilities to client needs to ensure we provide the most value to our customers and community. With this, our services and team have grown and we felt that a lot of the work we do doesn't necessarily resonate with the word 'marketing'. We have outgrown Marketing Entourage.
At the beginning of 2020, we made the decision to form a Group of companies to enable us to focus each of them on the people they serve more efficiently; 25eight Group was born and officially launches today. We've followed our own strategic methodology to ensure we're highly targeted on who we serve and the value we provide to them.
Marketing Entourage will still exist, however, the focus on this part of the Group is solely on education and mentoring for startup founders and business owners. This will enable us to build even better learning experiences and personalise content relevant to the stage the founder or business owner is at. We're passionate about building the capabilities of every learner and ensuring they are confident to practically apply their learning to their business situation.
Me Three is our consultancy focused on helping clients create experiences that are so good they compel audiences to tell other people.
This is where we will help organisations co-design strategies and action plans with community/customer input, this could be a strategy to help develop an innovation or entrepreneurial ecosystem or could be a CX transformation that helps the client better connect with their community.
We’ll also take our academic background and extensive experience in creating digital learning experience to help clients create their own digital learning programs, whether that’s an onboarding system or commercialising their expertise through education.
Having created, facilitated, hosted and advised on 100s of events we will be helping clients create engaging and impactful events to connect with their audience and especially advising on how to optimise the experience using digital environments.
Finally, our work to help tell our clients stories through visual or verbal formats will continue under the Me Three brand.
Regional Growth Project
With the Regional Growth Project we aim to drive innovation and increase the competitiveness of regional and rural Australia addressing a gap in the delivery of targeted and personalised education, and support for communities and businesses in these areas. This project is still in it's infancy, so watch this space!
We are incredibly excited to bring this news to you today and we believe that, despite the different times we are currently in, we can bring measurable and increased value for our clients through these services and that these services will help some business survive and some to thrive.
We are open to any feedback that you may have and openly invite you to speak with myself (Sam) or Phil. Comment on this post to chat to me or click on the link to schedule a chat with Phil.
We continue to passionately serve you in building greater connections with your customers.
Please do reach out to us if you would like to chat about any of our work or have any feedback, on email@example.com.
25eight Group team
by Samantha Hurley
Written by Samantha Hurley
Sam co-founded Marketing Entourage after spending 18 years in senior sales & marketing positions for companies such as Lonely Planet and The Press Association in Melbourne, New York and London. Sam started out in a design agency and used design thinking to help develop a product that went on to revolutionise the media industry in 2002. Sam also teaches Digital Marketing and Data Driven Marketing at General Assembly. The daughter of an engineer and a designer, she learned to code and design at a young age. She feels she has the mind of a scientist and the heart of an artist and likes to sit in the space where creativity, technology and business converge.