This is my cat Lilly....... No don't panic.... I haven't swapped my LinkedIn profile for Instagram #cutecats #meow #bringapettoworkday.....
Within my work as a strategic business advisor/ consultant I see this “reset and repeat” behaviour extremely often, especially when it comes to strategy. Many businesses know that their strategy isn't correct but "it's how we have always done things". However, in a business world full of disruption the businesses that are succeeding are the ones that are willing to adapt, think different and challenge the status quo. January is the perfect time to reflect on last year and ask what didn't work and, more importantly, what you are going to change. To help my clients I created a 10 step review process to help them challenge the way they have always done things. Businesses need to assess not only their business objectives and strategy but also their target customers, competition, how their brand is perceived, messaging and the way they create compelling content. The other key element is how smart they are at spending their marketing budget and what channels they are using.
So this year, don't be like Lilly the cat and just keep doing the same thing because it's all you know, challenge yourself to look at your business with 360 vision. Oh, and if anyone has any suggestions re my cat then let me know!
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by Phil Ore
Written by Phil Ore
Phil Ore is the co-founder of Marketing Entourage, co-founder of Entrepreneurs&Co and global ambassador for Inspiring Rare Birds. He has dedicated his professional career to helping people and businesses succeed through human centred strategic design, idea generation and brand expertise to improve the customers experience. During his global career, Phil has been fortunate to have had a wide range of roles working for, and alongside, some the worlds largest corporations and brands. Phil is passionate about the Australian startup ecosystem and is a mentor, advisor, MC, and panelist for various social impact, NFP, entrepreneurship and technology based businesses and events.