We hope you all enjoyed a great start to 2017 and have been smashing your business goals. It's certainly been a busy few months for the Marketing Entourage team, so we thought we'd share what we've been up to.
ME Marketing Workshop
We held our '10 Steps to a Killer Marketing Strategy' workshop at the end of January at our new home in The Hub. Sam took everyone through the steps in a fast-paced and interactive session that had everyone thinking about ways in which they could grow their business. If you haven't already downloaded our 10 Steps Guide, you can do so here. Download the 10 Steps for a Killer Marketing Strategy.
Pausefest - The Best Way to Predict the Future is to Create it
Sam got in front of a larger crowd at Deakin Edge as a Workshop presenter at Pausefest 2017. Sam challenged everyone to be human centred when thinking about their product development or business growth. The workshop involved talking through having a design mindset or using a design thinking methodology to come up with innovative solutions to complex problems. The audience participants got to thinking about how to create their preferred future in the session 'The best way to predict the future is to create it.'
2GB 3AW - The Future of Marketing
Sam was invited onto the radio to speak with Paul Gardner and Miranda Devine on the future of marketing. Again, Sam talked about the importance of being human centred, thinking about your customer and how marketing should align with all aspects of your business to create great customer experiences. Listen to the recording.
General Assembly - Classes & Workshops
Sam has been a busy bee! She is the Lead Instructor for the General Assembly 10-week Digital Marketing Course which started in March, and has been running a number of other marketing workshops there too. She's taking a class of 24 students through their paces with all the digital marketing world has to offer.
Startup Vic Pitch Mentoring
Not to feel left out, Phil has been busy helping startup founders perfect their pitch before they get up on stage for StartUp Vic Pitch nights. Phil has been expertly mentoring them through developing their value propositions and telling a good story. He will be mentoring the 'pitchers' for the rest of 2017.
Some of the pitch topics this year have included:
VR/AR and Gaming
ECommerce (26th April)
Sam was invited onto the judging panel for the VR/AR and Gaming pitch night, where four amazing entrepreneurs pitched to a crowd of nearly 300 people at Inspire9. Startup Vic holds their pitch nights the first Tuesday of every month.
We really kicked off the new year with a bang! As a result, our entourage is growing and we now have even more people and disciplines helping you to grow your business.
We hope you've had a great quarter too. We'd love to hear how you are going. If you get time, send us a message or an email about your highlights and we'll share it with our community.
Sam does have more than one dress by the way, what are the chances of those pictures appearing in the same post!
Have you got a copy of our 10 Steps to a Killer Marketing Strategy? Here we outline the ten key elements in creating a great marketing strategy. Use it for reference as you plan out your strategy for the next financial year.
10 Things to Consider for a Killer Marketing Strategy
- Get a clear direction on your business
- Determine where to spend your time and resources for the best ROI
- Build a plan that will connect you to your target audience fast and efficiently
by Samantha Hurley
Written by Samantha Hurley
Sam co-founded Marketing Entourage after spending 18 years in senior sales & marketing positions for companies such as Lonely Planet and The Press Association in Melbourne, New York and London. Sam started out in a design agency and used design thinking to help develop a product that went on to revolutionise the media industry in 2002. Sam also teaches Digital Marketing and Data Driven Marketing at General Assembly. The daughter of an engineer and a designer, she learned to code and design at a young age. She feels she has the mind of a scientist and the heart of an artist and likes to sit in the space where creativity, technology and business converge.