Human Centred Innovation At The Heart Of The City of Melbourne

June 2, 2016

How do you capture the future needs of people in the city when creating a 10 year strategy?  You invite some of the brightest minds to join forces to develop unique and ingenious ways in which the city may serve it's people, and showcase Melbourne as a global city of innovation.

On the 19th March Marketing Entourage (a human-centred marketing consultancy), along with our partner BlueChilli (a leading tech start-up accelerator), created and organised a Digital City Hack Day in collaboration with the City of Melbourne.  An amalgamation of strategic foresight, design thinking, creative and start-up programme tools, the hack asked participants to work quickly (sometimes just a matter of minutes), be innovative, think digitally, but ultimately be human-centred.  The result was overwhelming, in just six hours 14 teams developed ideas that were unique to Melbourne, had a large reaching impact on the people of the city, and captured data that would ultimately inform future developments.  All of the ideas were submitted onto the Future Melbourne 2026 website for consideration in it's 10 year strategic plan.  The three winning ideas collected prizes donated from the City of Melbourne and the generous sponsors of the day. The energy in the room on the day was electric, people clearly love this city, and we are very lucky to have so many innovate and entrepreneurial minds that want to work together to ensures the city's digital future is sustainable and prosperous .  

Wondering what a design hack is? Read our 'What is a Design Hack? blog

Check out the video below to see the highlights of the day.






by Samantha Hurley

Samantha Hurley

Written by Samantha Hurley

Sam co-founded Marketing Entourage after spending 18 years in senior sales & marketing positions for companies such as Lonely Planet and The Press Association in Melbourne, New York and London. Sam started out in a design agency and used design thinking to help develop a product that went on to revolutionise the media industry in 2002. Sam also teaches Digital Marketing and Data Driven Marketing at General Assembly. The daughter of an engineer and a designer, she learned to code and design at a young age. She feels she has the mind of a scientist and the heart of an artist and likes to sit in the space where creativity, technology and business converge.

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