It's been an exciting few months and we have even more awesomeness coming up in April, May and June.
Night Hack at the Melbourne Museum
An event close to our heart, and one we're really looking forward to running is the Night Design Hack at the Melbourne Museum focused on Human Wellbeing. Here's your chance to participate in a high energy, fast-paced ideas jam for a permanent exhibition at the museum. This is a once in a lifetime event where you can create something using a design thinking methodology that will have a lasting impact on the future of this city.
We'd love to see you there! At this stage, and because of the demand, you need to apply via an expression of interest and you will be contacted with further information about how to be involved.
We're also really excited about our new relationship with HubSpot as we make headway to becoming a certified parter. We adopted the HubSpot system after extensive research and testing of CRM and marketing automation systems and love it so much we approached them to become a partner. Their values strongly align with our human centred approach and this adds another string to our full-service bow. We now have a very powerful inbound marketing service offering that links with our digital and creative services. Inbound marketing focuses on the customers being able to find the information they need as they make a decision to purchase a product or service. It helps you convert visitors to subscribers, subscribers to leads and leads to customers in the most efficient way possible. If you would like to chat to us about how we can help you with your Inbound strategy, or if you want to understand how using HubSpot can save you time and bring extra revenue, you can set up a call with us today.
Disability Employment Services Webinar with Jobs Australia
Many of you know how much the NDIS has impacted not-for-profits and social enterprises in the disability sector. Unfortunately, there may be more changes on the way so we join Jobs Australia, the independent national body for not-for-profit employment services and community services organisations, to help organisations prepare for the future and consider how they can use human centred marketing to ensure their sustainability.
Western BACE Introduction to Digital Marketing Workshop
We're back at Western BACE after the successful launch of the Digital BACE (funded by LaunchVic) with a workshop that helps participants navigate the landscape of digital marketing.
- What is digital marketing
- Where to start
- Planning your digital strategy
- The importance of being human centred
- An overview of digital marketing channels and tactics
- Resources, tools, tips and tricks
RareBirds Sydney - Build a Brand Customers Will Love Workshop
Phil, a Global Ambassador for Rarebirds, will be working with businesses in Sydney to help them build a brand customers will love. Having already held the event in Melbourne to tremendous feedback, Phil will share his wisdom and experience on how businesses can use human centred thinking to connect and engage with their target customers. Need some brand love? If you're in Sydney on 27th June, you can join Phil and other like-minded business owners for this valuable workshop.
Want help in setting goals that allow you to measure and review how you're tracking against your business objectives? We set SMART goals at Marketing Entourage so that we know we're heading in the right direction and can measure our success each week, month and quarter. We've created a template to help you set goals for your business too. However, if you need more help, contact us here.
This template will help you:
Easily summarize your ultimate marketing goals
Automatically calculate your greatest marketing need
Set a deadline for meeting your annual, quarterly, or monthly goals
by Samantha Hurley
Written by Samantha Hurley
Sam co-founded Marketing Entourage after spending 18 years in senior sales & marketing positions for companies such as Lonely Planet and The Press Association in Melbourne, New York and London. Sam started out in a design agency and used design thinking to help develop a product that went on to revolutionise the media industry in 2002. Sam also teaches Digital Marketing and Data Driven Marketing at General Assembly. The daughter of an engineer and a designer, she learned to code and design at a young age. She feels she has the mind of a scientist and the heart of an artist and likes to sit in the space where creativity, technology and business converge.