Our Vision

A world of purpose driven business

In a world of accelerated change we have access to more products, services and information than ever before. This makes it hard to stand out and be innovative in a very competitive market place. We want to help as many passionate and purpose driven business succeed by helping them to think strategically, innovatively and creatively to attract and retain their ideal customers. Not only does this give us a better choice as a consumer, it also breeds a better type of product or service.

We believe that business can help change the world and people are drawn to people and businesses that are trying to do things differently, that know there is a better way. Ultimately, business is about human connections, people buy from people, people buy from people they trust, value or aspire to be like. You love what you do and you want to share it with the people that stand for the same values as you (your tribe), you just need help attracting, converting and retaining them, and that’s what we’re here to help you do. 

We're seriously committed to our vision and want to practice what we preach. We're on a mission to help 20 millions founders and business owners increase their entrepreneurial skills to create lasting impact for themselves and the people they serve. We do this by either directly educating the businesses through our highly successful courses and programs or by partnering with organisations and tailoring our content to help them help the people they serve. 

We've partnered with the likes of LaunchVic (Victorian State Government startup agency) to deliver a startup marketing program, Austrade to help Australian startups perfect their pitch for overseas markets, City of Melbourne to help participants of the Open Innovation Competition perfect their pitch and Australian Defence Export Office helping defence industry businesses perfect their pitch for export markets. 

Marketing Entourage Team

Our Team

No man is an island and we believe in collaboration and co-design. We are champions of having a design mindset and believe that creativity can be taught and consider all of our customers as our peers. So much so, they often become good friends (which is why we love you becoming part of our community). We are driven to constantly strengthen our knowledge in our multi-disciplinary fields and gain perspectives from diverse sources. We always want to provide the best service and are constantly refining our services to best match our client needs. We know that change is constant and there’s benefit to iterative processes; we are always thinking of ways we can improve what we do and what you can do for your clients. We believe in honesty and that every opinion counts. Our clients matter, our team matters, and we want work with people that are equally passionate about creating impact. We love what we do, it’s a lot of fun, so it doesn’t really feel like ‘work’ a lot of the time.

The Entourage

As well as our in-house team of experts we have built a network of incredible people that serve the entrepreneurial community across the world. From people that have scaled and sold their own startups, technology experts to government executives focused on driving innovation and the competitiveness of Australia. When you join one of our entourage programs (Marketing Entourage or Marketing Entourage for Startups) you will get supported by a whole ecosystem of people driven to help you succeed. It's not often we can't connect the participants of our programs to someone that will help them elevate their business and in the interim, we'll be supporting you to reach your goals. 

Heart Of Me
Phil Ore – Co-founder & Chief Mentor

Phil Ore – Co-founder & Chief Mentor

I always pride myself on being an ‘Ideas man’ - a strategist with expertise in brand, marketing and customer experience.

I have dedicated my professional career to helping people and businesses succeed through idea generation and brand expertise to improve customer experiences. During my global career, I have been fortunate to have had a wide range of roles working for, and alongside, some of the world’s largest corporations and brands in over 130 countries. My executive roles have included Global Director of Customer Experience at Nokia and Global Head of Brand Architecture at Nokia Siemens Networks. In Australia, I have worked with major corporations such as Optus, Vodafone, ANZ, Australia Post, NBN Co, Danone, Coles, Bunnings, and City of Melbourne. I have also worked with many Not-For-Profit organisations, profit for purpose and social enterprises with specialised focus on creating and building communities. 

In addition to being the Co-founder of Marketing Entourage, I am also Co-founder of Entrepreneurs&Co and a global ambassador for Inspiring Rare Birds.

I am also passionate about helping the Australian startup ecosystem and act as a mentor, advisor, and panelist. This includes being the pitch mentor for Startup Victoria.


Strategic Thinking, Customer Experience, Brand, Inbound Marketing, Sales, Technology, Product Development. Using my extensive network to connect people to those who can support each other.

Favourite daily activity

Being with people, laughing and singing…… although nowadays more singing in the shower!

Book a 1:1 Session with Phil

Sam Hurley - Co-founder & Chief Educator

Sam Hurley - Co-founder & Chief Educator

I co-founded Marketing Entourage after spending 18 years in senior positions for companies such as Lonely Planet and The Press Association in Melbourne, New York, and London.

After Uni, I cut my teeth in a design agency and went on to work in a tech startup that was acquired. That lead to an international career managing digital transformations and acquisitions and mergers. 

It feels like I have a scientist’s brain and an artist’s heart and liken myself to Alexander Fleming; in that, I enjoy the structured, but the unpredictable and creative process of discovery, (although I have never had the urge to paint with living organisms) and hope that by working with purpose-driven businesses I am helping them to change the world. I get great pleasure in helping really nice people discover their path to business success using insights and tools to help them fully understand their customers and how they can provide greater value.

From a very young age, I had always questioned ‘why’; which delighted my inventor father who made me, amongst other things, dismantle a toaster and rebuild it because I wanted to know how it worked, code my own computer games on an Acorn Electron (yes, I am really that old), and restore a classic car (to be my first car after I passed my test) at the age of 15. The constant questioning, discovering, understanding, and love of aesthetics are what lead me to work in senior sales & marketing roles internationally in the media and publishing industries. My ability to be agile in thought, creative, and innovative is what has helped transform the companies I’ve worked with as quickly as the world changed around them.

I completed a Masters of Teaching in 2012 because I felt that education was going to play a major role in marketing for years to come. 

Quite ironically I am allergic to Penicillin (Alexander Fleming’s discovery that changed the world)


Strategic Thinker, Strategic Planner, Strategic Foresight, Master Facilitator (Design Sprints, Design Thinking, Mesa Method), CX Guru, Digital Marketer, Human Geographer, Creative, Data Nerd, Teacher

Favourite daily activity

Breathing & Learning

Book a 1:1 session with Sam