The CityLabs team are involved in innovation and smart cities strategy at the City of Melbourne. They wanted to use innovative techniques to demonstrate their effectiveness at involving the community in the co-creation of strategy for Melbourne’s future as a digital city within the Future Melbourne 2026 initiative.
Their challenge was to create an event that attracted the right calibre of individuals to participate in and attain outcomes that could be incorporated into the strategy building for the city for the next 10 years.
Marketing Entourage, in partnership with BlueChilli, developed a ‘design hack’ day designed for individuals that had no experience of participating in ‘hacks’ but would also create the required outcomes for the city.
With very little time Marketing Entourage helped market the event to the general public and entrepreneurial community and collaborated with the CityLabs team to ensure that the day was resourced, including securing sponsorships and prizes, and appealing for people to participate.
The results were overwhelming, with over 70 people participating on the day. Groups were formed organically the night before and the problem statement revealed. In 24 hours, including 6 hours of ‘hacking’ 14 teams had created their answers to “How to ensure Melbourne’s future as a digital city is sustainable and prosperous?”. The City of Melbourne was overwhelmed by the quality of the ideas and the solid outcomes achieved in such a short timeframe. Check out the video on the homepage to hear about some of the ideas on the day.